Uri Poliavich – The Visionary Behind Soft2Bet’s Success

When people speak about Uri Poliavich, they describe an industry leader who combines entrepreneurial spirit with long-term vision. As the Soft2Bet founder and Soft2Bet CEO, he has shaped one of the most dynamic companies in the iGaming sector.

Since establishing Soft2Bet in 2016, Uri Poliavich has focused on building a business that balances rapid innovation with sustainable growth. Under his guidance, the company has become a recognized international player, known for its ability to adapt to diverse markets while maintaining strong regulatory compliance. His approach is based on three principles: innovation, responsibility, and consistency. Together, they have turned a small startup into a trusted global technology provider.

Uri Poliavich Soft2Bet Story – From Startup to Global Brand

The history of Uri Poliavich Soft2Bet is one of perseverance and strategic planning. What began as a small venture in 2016 has evolved into a global iGaming brand with a solid reputation across Europe and beyond.

Soft2Bet expanded its international presence step by step. The company currently has 19 licenses in 11 jurisdictions, showing adherence to strict compliance and regulated gaming.

Partnerships have also played a key role. Partnering with high-performing operators and suppliers Soft2Bet expanded and became one of the most respected companies in the industry.

The Soft2Bet founder also placed heavy focus on building a diversified brand portfolio. Over the years, the company introduced successful B2C brands that were local market-optimized, achieving strong recognition in countries such as Denmark, Sweden, Romania, and Ontario (Canada). This move not only boosted the company’s reputation but also highlighted Uri Poliavich’s ability to bring global vision together with local expertise.

Innovations and Products Launched by Uri Poliavich

Speaking of Uri Poliavich innovations, the launch of MEGA (Motivational Engineering Gaming Application) in 2023 is the strong evidence of how vision turns into industry disruption. MEGA for Uri Poliavich was not another product—it was the quintessence of a strategy that put engagement, sustainability, and innovation at the heart of iGaming.

MEGA introduced a new player interaction model that replaced static bonuses with dynamic elements such as quests, missions, leaderboards, and personalization. This gave individuals causes to return, not only for the games but for the MEGA experience. The players began to feel a part of something greater, something that ultimately expressed itself in long-term devotion and trust.

The outcome is plain to see:

• 65% Net Gaming Revenue (NGR) growth – MEGA operators experienced consistent net revenue growth. This was driven by heightened activity, repeat play, and steady average transaction value growth.
• +50% deposit growth – missions specifically designed and reward structures encouraged players to make more engaged deposits, leading to more solid deposit behavior in multiple markets.
• +45% boost in Average Revenue per User (ARPU) – gamification elements such as quests, badges, and tiered rewards pushed user activity to new levels, boosting session length and spend.
• 4x boost in in-screen time spent – an important result, showing that players were not just visiting sites more but staying much longer, interacting with content in a way that had not been seen before.

Those statistics testified that MEGA was not just a novelty but a breakthrough, setting new benchmarks for how gamification could power sustained business growth.

Meanwhile, Soft2Bet under the leadership of Uri Poliavich extended its B2B offerings further. The product was enhanced with operator-branded frontends, sportsbook and casino integration, managed services including support and compliance, and advanced payment solutions. These developments enabled partners to rely on Soft2Bet for turnkey systems that catered to regulated markets.

Innovation for Uri has always been much more than technology. It has been about creating instruments that are beneficial to players, operators, and the industry at large. MEGA and the expanded B2B platform show that this is the conviction that innovation must be practical, quantifiable, and ethical. That explains why Uri Poliavich innovations continue to lead the way in charting the course of the future of the global iGaming industry.

Awards and Recognition of Soft2Bet CEO

As the CEO of Soft2Bet, Uri Poliavich has attracted widespread acclaim for his leadership and work. His awards prove professional success and adherence to values that extend well beyond the business venture.

The most senior Uri Poliavich awards are:

• Executive of the Year (2025) – Global Gaming Awards EMEA, for leading Soft2Bet’s growth internationally and leading the launch of MEGA.
• Leader of the Year (2024) – SBC Awards, in recognition of his contribution towards responsible and visionary iGaming shaping worldwide.
• Platform Provider of the Year (2025) – awarded to Soft2Bet for its solid technological solutions.
• Product Launch of the Year (2025) – awarded for MEGA, a product that transformed gamification and engagement.
• Top 50 Most Influential Jews in the World (2024) – in recognition of his broader cultural and humanitarian success.

These accolades confirm that his role is much more than it is to operate a company. Uri Poliavich is seen as a philanthropist, strategist, and innovator who uses his role to influence not only the iGaming industry but other business and culture communities as well.

Business Expansion and Future Goals

The story of Uri Poliavich business success with Soft2Bet is about building a company that grows steadily while planning for the future. Since founding the company in 2016, Uri has focused on creating a balance between technology, compliance, and strategic expansion. Today, Soft2Bet operates under 19 licenses across 11 jurisdictions, but Uri’s vision reaches much further.

A milestone was reached in 2024 with the launch of Soft2Bet Invest, a €50 million fund specifically targeted at funding technology and gaming startups. It’s not just an investment vehicle for Uri, however—it’s a chance to develop the industry as a whole by investing in innovation and developing new talent.

Key priorities of Soft2Bet Invest include:

• Supporting iGaming startups with unique mechanics and gamification tools.
• Funding technology ventures in areas like AI, compliance, and payments.
• Encouraging community-driven projects that mix profitability with social value.
  

This strategic move reflects Uri’s belief that future growth must be built on cooperation, creativity, and sustainability.

Beyond investments, expansion into regulated markets remains central. Current operations in Denmark, Sweden, Romania, and Ontario (Canada) provide a solid base. The company’s goals are to:

• Deepen presence in existing regulated markets.
• Enter new regions with high growth potential.
• Strengthen partnerships with local operators and regulators.

Technology drives these ambitions. Soft2Bet continues to enhance the MEGA platform while developing flexible B2B solutions that offer personalization and scalability. The objective is clear: help operators retain players, grow responsibly, and adapt to market demands.

In the long term, Uri sees the Soft2Bet future as more than global scale. It’s about shaping a company that stands out for innovation, responsibility, and resilience.By combining steady international growth with a strong reputation for compliance, he positions Soft2Bet as a trusted name that will continue shaping the iGaming industry.

Leadership Style and Team Values

The leadership of Uri Poliavich is a major factor in Soft2Bet’s growth. As the Soft2Bet CEO, he has built a culture where innovation and teamwork are equally important. His philosophy is straightforward: motivated people create motivated products.

From the beginning, Uri believed that iGaming is powered by creativity and responsibility. Technology matters, but it is the people who make it thrive. His leadership emphasizes openness, collaboration, and continuous learning. Employees are encouraged to share ideas, test new solutions, and take part in professional development.

Core principles of Uri Poliavich leadership:

• Collaboration – flat structures, open communication, and cross-department teamwork.
• Learning – training, workshops, and innovation sprints to grow skills.
• Responsibility – strict compliance, ethical choices, and responsible gaming practices.

Uri also insists on linking company culture with social responsibility. This makes employees feel part of something larger than just business performance.

Innovation remains central. Uri motivates his teams to look beyond short-term results and focus on new technologies, gamification methods, and future industry demands. This mindset is what led to the creation of MEGA and other forward-looking solutions.

To make values more tangible, Soft2Bet integrates them into daily operations:

• Knowledge-sharing sessions and mentorship for staff.
• Cross-team collaboration during major product launches.
• Dedicated compliance and responsible gaming units.

The outcome is a workforce that feels empowered, creative, and committed. Employees understand that they are building more than just technologies —they are shaping a responsible and innovative brand.

For Uri, leadership is about showing that sustainable success depends on people as much as products. By combining collaboration, responsibility, and innovation, he ensures that Soft2Bet continues to grow while staying true to its values.